VisitMexico

VisitMexico is the nation’s official tourism company that aims to promote the country’s beautiful cities and natural scenery. They aim to connect with their audience through heavy imagery and personal narrative copy points in order to be more relatable.

Similarly, I decided to go with an image heavy direction in order to really sell the beauty of the city of Mazatlán. For the copy, I created a headline that showcases the diverse activities that are available to those that decide to visit. Each advertisement focuses on the different features and benefits of the wonderful city of Mazatlán.